Why Washed Up Rappers LOVE Russia – NFKRZ x Ekster
In his latest video, NFKRZ dives into the surprising trend of American rappers heading to Russia for performances. Since 2022, most Western artists had stopped performing there, but now names like Tyga, Lil Pump, DaBaby, and Desiigner have started showing up again. The common thread? They have all fallen off in their home markets, raising questions about why Russia has become the stage for rappers looking to revive their careers and whether this signals the start of a broader return of Western artists to the country.
The video is sponsored by Ekster. Viewers can head to partner.ekster.com/romannfkrz to enjoy up to 48% off, plus an extra 10% off with code NFKRZ until September 16th.
If you are a creator looking to land strong brand deals or a brand wanting to collaborate with creators like NFKRZ, get in touch with Ruthless Talent today.
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