ABOUT US
THIS IS WHAT WE DO
MEET THE TEAM

Martin Mulvey
Managing Director

Tetiana Kuzmenko
Influencer Marketing Manager

Paul Goldsmith
Influencer Marketing Executive

Kristoffer Johannessen
Influencer Marketing Executive

Vicky Sutton
Influencer Marketing Executive

Thomas Walter
Influencer Outreach

Maryna Toropenko
Account Manager

Daniel Fisher
Marketing Adviser

Patricia Novoa
Influencer Marketing en Español

Adam Coakley
Creator Outreach (UK)

Amy Goldsmith
Short-form Brand
& Creator Manager

Sarah Grant
Brand Manager

Nadine Rey
Influencer Marketing (DE & FR)

Alejandra Anaya
Influencer Marketing en Español
WHAT WE DO
At Ruthless Talent, we connect creators with paid brand deals across various platforms, with a special focus on YouTube. We’ve built strong relationships with a wide range of brands, and if your audience aligns with their target market, we’d love to pitch your channel for a paid collaboration.
Take a look at our BRANDS page to see some of the brands we’ve already worked with and secured deals for. But that’s just the tip of the iceberg thanks to our network, we have direct access to hundreds of other brands that could be a perfect fit for your channel.
To keep it simple: you know those ads on YouTube that say “This video is sponsored by…”? Well, we’re the ones making that happen. Brands pay us to connect them with creators, and in turn, we pay creators like you to feature their products.
Want to know more? Just get in touch.
Oh, and you don’t pay us anything – we pay you.
Other things we’re good at
YouTube Views
We provide insights into analysing trends, understanding the YouTube algorithm, and leveraging SEO techniques to increase your views. Our personalised advice and data-driven strategies help you attract a larger audience and boost viewership for your content.
Audience Growth
We focus on audience engagement and retention, assisting you in building a loyal subscriber base. We offer guidance on creating compelling content, fostering community interaction, and implementing subscriber-focused initiatives such as giveaways or exclusive content to encourage more subscriptions.
Income
We enable creators to achieve a significantly greater income through avenues such as paid promotions, brand partnerships, merchandise stores, and other tailored opportunities that align with the unique characteristics of their channel.
Click-Through Rate (CTR)
We help you optimise your video titles, descriptions, and thumbnails to maximise CTR. Our expertise in crafting attention-grabbing thumbnails and compelling titles empowers you to improve your video’s visibility and attract more clicks from potential viewers.
Thumbnails
Leveraging our expertise in visual communication, we assist you in designing visually appealing and effective thumbnails. We offer advice on composition, colour schemes, text overlays, and imagery selection tailored to your target audience and content niche, ultimately increasing the likelihood of viewer engagement.
Ideas
We assist creators in generating or enhancing ideas for their upcoming videos, drawing inspiration from prevailing trends within their specific genre. We are behind some insanely viral videos over the past 4 or 5 years.
Scam spotting
We can spot scams from light-years away. You may think you’re also good at it, but don’t risk it – leave it to us. We have decades of web development experience in our team, and we see the scams emails like they’re labelled ‘scam’.
Overall Video Quality
Drawing on our industry experience, we offer valuable insights into enhancing video quality. We provide guidance on improving production value, storytelling techniques, editing skills, and audio-visual aesthetics. Through feedback and constructive criticism, we help creators to refine their content and consistently deliver high-quality videos to their audience.
How Much?
Nothing. All of this is included when signing exclusively as a Ruthless Talent creator. By signing exclusively, you do not give us access to your channels, we do not take your ad revenue and we do not own any of your content or channels.
Do I Need To Sign Exclusively?
No. If you do sign exclusively, you’ll get more brand deals as we put our exclusive creators first. You’ll also get all of the above help for free. If you just want us to send you some brand deals when they’re available, just get in touch and don’t sign with us. Either way works for Ruthless Talent. Our goal is to make you money.
If you are a creator who is looking to significantly improve their content and their income, get in touch with our team.
Why should you trust us?
Well, many creators already do. Some of these creators have millions of subscribers, some creators are small – size doesn’t matter here, they always get paid the correct amount for the deal we get for them.
Not convinced? Ask them directly what they think of Ruthless Talent.
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