SMAD

SMAD is a well-established appliance brand known for reliable refrigeration, compact solutions for small spaces, and durable home essentials that fit seamlessly into everyday life. Their products have become popular with creators who focus on home, lifestyle, van life, off-grid living, and renovation content, thanks to their mix of practicality and solid build quality.
At Ruthless Talent, we work with SMAD on creator brand deals, helping channels find the right opportunities to showcase the appliances their audiences genuinely care about.
If you’re a creator interested in partnering with SMAD on future campaigns, get in touch.
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What we do
As a premier UK influencer marketing and talent management agency specialising in creator economy growth, Ruthless Talent connects leading global brands with high-performing YouTube creators, podcasters, and digital personalities. We deliver end-to-end influencer marketing campaigns for both established industry leaders looking to scale their reach and ambitious brands looking to enter the influencer space for the very first time.
Having successfully brokered sponsorships with over 100 brands, represented more than 150 creators across diverse verticals such as travel, sports, gaming, and entertainment, and frequently collaborating with partner agencies, we bridge the gap between creative talent and commercial scale.
Whether you are an advertiser seeking comprehensive campaign strategy and high-converting brand integrations, or an influencer looking for elite talent representation to secure premium YouTube sponsorships and optimise your rates, Ruthless Talent delivers performance-driven partnerships that maximise revenue and audience trust.



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