Carl Friedrik
We are proud to announce that Ruthless Talent is now working with Carl Friedrik, the London-based travel and leather goods brand redefining modern luxury. Founded by Swedish brothers Niklas and Mattis Oppermann, the brand merges Scandinavian minimalism with intelligent, Bauhaus-inspired functionality. Celebrated for its “quiet luxury” aesthetic, Carl Friedrik’s premium travel gear has earned global recognition, organically appearing as a visual touchstone in culturally defining television series like Succession and The White Lotus.
Our creators are hitting the road to showcase Carl Friedrik’s elite luggage ecosystem, highlighting the flawless construction of their hard-shell suitcases, Hinomoto silent-glide wheels, and signature vegetable-tanned Italian Vachetta leather detailing. From sleek carry-ons to their high-performance aluminum alloy lines, our talent is proving that holiday and business travel can be seamless, stylish, and built to last a lifetime. We are thrilled to connect our creative community with a brand that rejects fast-fashion cycles in favor of timeless, durable engineering.
Are you a luxury, travel, or lifestyle creator who values premium craftsmanship? Get in touch with us today to find out how you can partner with Carl Friedrik and the Ruthless family.
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What we do
As a premier UK influencer marketing and talent management agency specialising in creator economy growth, Ruthless Talent connects leading global brands with high-performing YouTube creators, podcasters, and digital personalities. We deliver end-to-end influencer marketing campaigns for both established industry leaders looking to scale their reach and ambitious brands looking to enter the influencer space for the very first time.
Having successfully brokered sponsorships with over 100 brands, represented more than 150 creators across diverse verticals such as travel, sports, gaming, and entertainment, and frequently collaborating with partner agencies, we bridge the gap between creative talent and commercial scale.
Whether you are an advertiser seeking comprehensive campaign strategy and high-converting brand integrations, or an influencer looking for elite talent representation to secure premium YouTube sponsorships and optimise your rates, Ruthless Talent delivers performance-driven partnerships that maximise revenue and audience trust.
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