Ruthless Talent’s GeoGuessr Creators x Heineken!

When Heineken wanted to bring their Seoul rooftop party campaign to life, they needed something bold and original. As the number one agency in the world for GeoGuessr creators, Ruthless Talent had just the solution.

We teamed up with some of the best in the game: Zi8gzag, Geoguessr Explained, Harrier, Jake Lyons, and GeoPeter, and tasked them with a challenge: track down rooftop parties in Seoul using only satellite imagery. With their unmatched skills in pinpointing locations, our creators turned the hunt into a one-of-a-kind experience, all captured for their audiences to enjoy.

This partnership was also powered by OpenGuessr, who created a special game mode exclusively for the Heineken collaboration. To top it all off, GeoPeter even flew out to Seoul, so the campaign could feature authentic, on-the-ground content.

The response has been incredible. Zi8gzag’s audience alone lit up the comments:

“Bros getting sponsored by Heineken?? 😭😭😭”

“Getting sponsored by Heineken is crazy, get that bag bro🔥”

“First YouTube sponsorship for a brand I would actually use 😎”

This is exactly what happens when world-class brands meet world-class creators.

If you’re a brand looking to connect with passionate, engaged communities, or a creator ready to work with some of the biggest names in the world, get in touch with Ruthless Talent today. Cheers 🍻.