Old friends, new cities: Martin and Tanya catch up with Dari Step in LA
Some collaborations are built through emails and meetings – others are built over years of friendship, road trips and shared memories around the world.
Martin and Dari Step go way back, long before Ruthless Talent even existed. They’ve met up in Bosnia, Dubai, New York, and even road-tripped across Northern Spain together. So when Martin and Tanya recently found themselves in Los Angeles, catching up with Dari was an easy yes.
It’s always special when our team gets the chance to reconnect with creators we’ve known for years. Whether it’s a casual meet-up or a big opportunity in the making, we’re all about building lasting relationships that go far beyond the screen.
At Ruthless, you’ll often see our team out meeting the people we work with. Whether it’s Martin with creators like Kurt Caz, Tanya joining him in LA with Dari, Paul linking up with Danny from Honest Places, or Kris supporting his Geoguessr pros like Zi8gzag at events around the world – we’re not just behind the scenes, we’re right there with our creators.
If you’re a content creator looking to work with a team that actually shows up… online and in real life; get in touch. We’ve helped over 100 brands and more than 100 creators find the perfect partnerships. Wherever you’re headed, we’ll help you get there.
Check out this photo of the guys in a Korean restaurant in LA

KC (Far left), Dari (Left), Martin (Right), Tanya (Far right)
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What we do
As a premier UK influencer marketing and talent management agency specialising in creator economy growth, Ruthless Talent connects leading global brands with high-performing YouTube creators, podcasters, and digital personalities. We deliver end-to-end influencer marketing campaigns for both established industry leaders looking to scale their reach and ambitious brands looking to enter the influencer space for the very first time.
Having successfully brokered sponsorships with over 100 brands, represented more than 150 creators across diverse verticals such as travel, sports, gaming, and entertainment, and frequently collaborating with partner agencies, we bridge the gap between creative talent and commercial scale.
Whether you are an advertiser seeking comprehensive campaign strategy and high-converting brand integrations, or an influencer looking for elite talent representation to secure premium YouTube sponsorships and optimise your rates, Ruthless Talent delivers performance-driven partnerships that maximise revenue and audience trust.





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