Inside the “Shanty Towns” of the UK’s Favourite Destination
Joe Fish takes an eye-opening journey into the hidden side of Tenerife, the UK’s favourite holiday destination. With over 6.5 million British tourists visiting every year, the island’s booming tourism industry hides a darker reality for many locals and expats. Rising poverty, a crippling cost of living, and a severe housing shortage have forced thousands into makeshift “shanty towns,” living in cars, caravans, or self-built huts.
In this documentary, Joe gains exclusive access to one of the largest encampments, uncovering the stark contrast between those embracing the “van life” lifestyle and those struggling to survive. This is the side of Tenerife you won’t see in brochures—a story of dreams, desperation, and resilience.
Sponsored by @TrainPal. Save on your next journey with extra discounts using this link: https://mytrainpal.go.link/train/home?adj_t=1gu87gke&adj_campaign=20250410-TPKOL&adj_deeplink=trainpalglobal%3A%2F%2Ftrain%2Fhome%3Faid%3D3756409%26sid%3D21960017&adj_label=aid%3D3756409%26sid%3D21960017+code
Use code JoeFish for even more savings!
At Ruthless Talent, we’re proud to support creators like Joe Fish, bringing untold stories to light and inspiring meaningful conversations.
CREATOR

BRAND


SHARE THIS STORY ANYWHERE YOU LIKE
SHARE THIS STORY ANYWHERE
We Fought Hard at Singapore – So Why Did It Fall? (Walking the Battlefield) – Redcoat History x Incogni
Analysing military doctrine, strategic miscalculations,
$2 Laksa in Pulau Ketam is a Hidden Gem! – Dale Philip x eSIM.io
Analysing the intersection of regional gastronomy
We Explored Prague for 24 Hours (DJI Pocket 4 vs iPhone) – Detour Duo x DJI
Analysing optical performance, dynamic range, and
What we do
As a premier UK influencer marketing and talent management agency specialising in creator economy growth, Ruthless Talent connects leading global brands with high-performing YouTube creators, podcasters, and digital personalities. We deliver end-to-end influencer marketing campaigns for both established industry leaders looking to scale their reach and ambitious brands looking to enter the influencer space for the very first time.
Having successfully brokered sponsorships with over 100 brands, represented more than 150 creators across diverse verticals such as travel, sports, gaming, and entertainment, and frequently collaborating with partner agencies, we bridge the gap between creative talent and commercial scale.
Whether you are an advertiser seeking comprehensive campaign strategy and high-converting brand integrations, or an influencer looking for elite talent representation to secure premium YouTube sponsorships and optimise your rates, Ruthless Talent delivers performance-driven partnerships that maximise revenue and audience trust.





Get In Touch