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Inside The Most Dangerous Town in the UK’s Poorest County

In this gripping documentary, Joe Fish ventures into the heart of St Austell, a town in Cornwall with a history as rich as its current struggles are stark. Once a global powerhouse due to its booming mining industry, St Austell now finds itself among the UK’s most deprived areas. Exploring its streets and stories, this investigation uncovers what life is truly like in a town plagued by poverty and negative headlines.

From uncovering the roots of its decline to meeting the people who call St Austell home, this is a deep dive into one of the UK’s most troubled yet resilient communities.

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CREATOR

Joe Fish

BRAND

Coupert
Ruthless Talent - UK Influencer Management Agency

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As a premier UK influencer marketing and talent management agency specialising in creator economy growth, Ruthless Talent connects leading global brands with high-performing YouTube creators, podcasters, and digital personalities. We deliver end-to-end influencer marketing campaigns for both established industry leaders looking to scale their reach and ambitious brands looking to enter the influencer space for the very first time.

Having successfully brokered sponsorships with over 100 brands, represented more than 150 creators across diverse verticals such as travel, sports, gaming, and entertainment, and frequently collaborating with partner agencies, we bridge the gap between creative talent and commercial scale.

Whether you are an advertiser seeking comprehensive campaign strategy and high-converting brand integrations, or an influencer looking for elite talent representation to secure premium YouTube sponsorships and optimise your rates, Ruthless Talent delivers performance-driven partnerships that maximise revenue and audience trust.

2025-12-20T11:29:05+00:00
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