How do family creators get paid brand deals?
Family channels like The Hutchinsons are great for brands to work with, as their audience tend to be the right sort of audience for most brands, and the channels are family friendly, which most brands like.
eSIM io asked us for some family channels who would be willing to promote their eSIM during their World Cup campaign, and since we’ve brokered many deals between eSIM io and The Hutchinsons before, it made perfect sense for this campaign too.
Check out their Instagram post here: https://www.instagram.com/reels/DaFxdcEo-8M/?hl=en
and their Tiktok here: https://www.tiktok.com/@thehutchinsons/video/7656067705178508566?lang=uk-UA
If you’re a family channel, get in touch – we can make you some money.
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How do family creators get paid brand deals?
Family channels like The Hutchinsons are great
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What we do
As a premier UK influencer marketing and talent management agency specialising in creator economy growth, Ruthless Talent connects leading global brands with high-performing YouTube creators, podcasters, and digital personalities. We deliver end-to-end influencer marketing campaigns for both established industry leaders looking to scale their reach and ambitious brands looking to enter the influencer space for the very first time.
Having successfully brokered sponsorships with over 100 brands, represented more than 150 creators across diverse verticals such as travel, sports, gaming, and entertainment, and frequently collaborating with partner agencies, we bridge the gap between creative talent and commercial scale.
Whether you are an advertiser seeking comprehensive campaign strategy and high-converting brand integrations, or an influencer looking for elite talent representation to secure premium YouTube sponsorships and optimise your rates, Ruthless Talent delivers performance-driven partnerships that maximise revenue and audience trust.
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