We Hate The Cold
We Hate The Cold is a YouTube channel run by British travel-vlogger Harry. He documents long-distance motorcycle journeys, overland adventures, and immersive travel stories across Asia and beyond — sharing everything from stunning landscapes to real, off-the-road experiences and the unpredictable side of travel.
Recently one of his videos captured global attention: while passing through Nepal his camera caught footage of the 2025 protests in Kathmandu, including raw street-level scenes outside Parliament during violent unrest. That video went viral worldwide — with tens of millions of views — transforming what began as a travel vlog into compelling, real-time reportage from the ground.
We’re pleased to share that We Hate The Cold has recently started working with us at Ruthless Talent on brand deals. As the go-to agency for creators in travel, adventure and nomadic-lifestyle genres we are excited to help Harry build meaningful and creative partnerships that reflect his bold storytelling and global reach.
If you are a creator who makes travel, overland or adventure content and you’re interested in paid opportunities, get in touch. And if you’re a brand that wants to collaborate with We Hate The Cold, contact us to explore how we can work together.
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What we do
As a premier UK influencer marketing and talent management agency specialising in creator economy growth, Ruthless Talent connects leading global brands with high-performing YouTube creators, podcasters, and digital personalities. We deliver end-to-end influencer marketing campaigns for both established industry leaders looking to scale their reach and ambitious brands looking to enter the influencer space for the very first time.
Having successfully brokered sponsorships with over 100 brands, represented more than 150 creators across diverse verticals such as travel, sports, gaming, and entertainment, and frequently collaborating with partner agencies, we bridge the gap between creative talent and commercial scale.
Whether you are an advertiser seeking comprehensive campaign strategy and high-converting brand integrations, or an influencer looking for elite talent representation to secure premium YouTube sponsorships and optimise your rates, Ruthless Talent delivers performance-driven partnerships that maximise revenue and audience trust.
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