United Peoples

United Peoples TV (UPTV), driven by founder Sam and co-hosts Dan and Nick, is one of the most respected, analytical, and highly engaged fan-led communities in the Manchester United digital ecosystem. Operating with the mantra “the best online Manchester United community, done the right way,” UPTV bypasses the typical hyperactive fan-channel drama to deliver thoughtful, high-production tactical breakdowns, daily live streams, and insightful transfer scouting reports. From deep-dive watchalongs and post-match autopsies to their chart-topping bi-weekly podcast, the channel treats football media with the professionalism of a major network while retaining the raw passion of the Stretford End.

With 612K subscribers and an incredibly active community hub across YouTube, Spotify, and Discord, United Peoples TV commands a massive, highly concentrated audience of football purists and sports consumers. Their viewers are intensely loyal, relying on the team’s objective journalism and analytical approach day in and day out. This unrivaled level of community trust and high-retention sports viewership makes UPTV a premier partner for brands looking to integrate into the sports, gaming, tech, fashion, and lifestyle sectors.

Flexible, Campaign-Led Partnerships with Ruthless Talent

While United Peoples TV operates independently, Ruthless Talent works closely with the channel on a project-by-project, freelance basis to procure and execute high-impact brand partnerships.

We understand that exclusive management isn’t the right fit for every creator’s business model. That’s why we offer a flexible, non-exclusive service tailored specifically for premium channels that want to keep total control over their day-to-day operations while utilizing an elite agency to bring them premium, one-off commercial opportunities.

This campaign-led, freelance approach is exactly how we deliver results for some of the biggest and most influential voices in modern football culture. We successfully deploy this exact model with:

• TroopzTV
• The Football Terrace
• Culture Cams
• Joe Thomlinson
• TurkishLDN

By plugging into our extensive network of global brands, agencies, and sports sponsors, creators get access to top-tier, high-paying campaigns without being tied down to traditional, restrictive management contracts. We handle the heavy lifting of pitching, contract negotiation, and campaign management for specific projects, leaving you completely free to run your channel your way.

Brands: Ready to position your business in front of one of the most engaged, sports-focused digital communities on the internet? Get in touch with Ruthless Talent today to secure a bespoke, high-impact campaign with United Peoples TV.

Creators: Don’t want exclusive management but still want access to premium, high-paying brand deals? If you are a football or sports creator looking for a freelance agency partner to bring you elite commercial opportunities, reach out to Ruthless Talent today.