Paddy The Baddy
Liverpool’s finest, Paddy “The Baddy” Pimblett is making waves beyond the octagon. His official YouTube channel, @PaddyTheBaddyUFC, offers fans a front-row seat to his world, featuring fight highlights, candid walkouts, post-fight interviews, and lifestyle content. His knockout of Michael Chandler at UFC 314 went viral, with dramatic slow-motion replays and expert breakdowns captivating millions.
Working alongside Paddy’s management team, Ruthless Talent helps connect Paddy with integrated YouTube ads from global brands that match his fighter’s grit, charisma, and dynamic reach. This is the perfect match for brands looking to tap into the high-energy world of MMA through authentic, powerful storytelling directly within his videos.
Ruthless Talent’s CEO Martin is particularly proud of his team for making the link with Paddy happen, as he was born right in the centre of Liverpool with the whole of his mother’s side of the family being Scouse. Martin has been following Paddy’s career for years, ever since the early days when he was effortlessly easing through his opponents in Cage Warriors.
If your brand wants to explore feature opportunities on the channel of a top-tier UFC talent who embodies determination and entertainment, Paddy “The Baddy” Pimblett is your ideal partner. Contact Ruthless Talent today to discuss potential YouTube integrations!
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What we do
As a premier UK influencer marketing and talent management agency specialising in creator economy growth, Ruthless Talent connects leading global brands with high-performing YouTube creators, podcasters, and digital personalities. We deliver end-to-end influencer marketing campaigns for both established industry leaders looking to scale their reach and ambitious brands looking to enter the influencer space for the very first time.
Having successfully brokered sponsorships with over 150 brands, represented more than 200 creators across diverse verticals such as travel, sports, gaming, and entertainment, and frequently collaborating with partner agencies, we bridge the gap between creative talent and commercial scale.
Whether you are an advertiser seeking comprehensive campaign strategy and high-converting brand integrations, or an influencer looking for elite talent representation to secure premium YouTube sponsorships and optimise your rates, Ruthless Talent delivers performance-driven partnerships that maximise revenue and audience trust.
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