Jona Shone
Jona Shone is a rising star in the niche world of tool review and restoration, with his YouTube channel (aka Shadow Foam) gaining traction through honest, hands-on content. With a mix of quirky tool finds from across Europe and North America, in-depth “find and test” episodes, and fun live streams chatting about hardware, his videos combine educational insights with personality-driven storytelling.
He’s now working with Ruthless Talent to explore brand partnerships—helping him connect with companies that align with his passion for tools, construction, and discovery. With his engaged audience and grounded approach, Jona offers a prime opportunity for brands to get into a space merging education, craftsmanship, and enthusiasm.
If your brand wants to be part of genuine tool-focused content with real passion and hands-on authenticity, get in touch today to explore a collaboration with Jona Shone!
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What we do
As a premier UK influencer marketing and talent management agency specialising in creator economy growth, Ruthless Talent connects leading global brands with high-performing YouTube creators, podcasters, and digital personalities. We deliver end-to-end influencer marketing campaigns for both established industry leaders looking to scale their reach and ambitious brands looking to enter the influencer space for the very first time.
Having successfully brokered sponsorships with over 100 brands, represented more than 150 creators across diverse verticals such as travel, sports, gaming, and entertainment, and frequently collaborating with partner agencies, we bridge the gap between creative talent and commercial scale.
Whether you are an advertiser seeking comprehensive campaign strategy and high-converting brand integrations, or an influencer looking for elite talent representation to secure premium YouTube sponsorships and optimise your rates, Ruthless Talent delivers performance-driven partnerships that maximise revenue and audience trust.
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