From City To Smallholding
From City To Smallholding is one of the UK’s most-loved homesteading channels, documenting the highs and lows of rural life with warmth, honesty and a great sense of humour. Whether it’s renovating a 200-year-old farmhouse or rescuing orphaned lambs, Shaun and the family have built a loyal audience who tune in each week for a slice of life on their smallholding.
We’re working with the channel on brand deals and helping connect them with like-minded partners who want to reach a passionate, engaged UK audience.
If your brand wants to collaborate with one of the most authentic creators in the home, garden or countryside space, get in touch.
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What we do
As a premier UK influencer marketing and talent management agency specialising in creator economy growth, Ruthless Talent connects leading global brands with high-performing YouTube creators, podcasters, and digital personalities. We deliver end-to-end influencer marketing campaigns for both established industry leaders looking to scale their reach and ambitious brands looking to enter the influencer space for the very first time.
Having successfully brokered sponsorships with over 100 brands, represented more than 150 creators across diverse verticals such as travel, sports, gaming, and entertainment, and frequently collaborating with partner agencies, we bridge the gap between creative talent and commercial scale.
Whether you are an advertiser seeking comprehensive campaign strategy and high-converting brand integrations, or an influencer looking for elite talent representation to secure premium YouTube sponsorships and optimise your rates, Ruthless Talent delivers performance-driven partnerships that maximise revenue and audience trust.
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