Zi8gzag Nails a Western Union Ad with Legendary Creativity

In Geoguessr Pro Attempts to find the EXACT Location, Zi8gzag (Oscar) not only flexes his elite Geoguessr skills but also delivers what fans are calling one of the greatest sponsorship integrations on YouTube. Sponsored by Western Union, the ad seamlessly aligns with the theme of global exploration, showcasing Oscar’s talent for turning sponsorships into entertainment.

Western Union’s message was simple: wherever you are in the world, they’ve got your back. With a clever tie-in to Geoguessr’s focus on pinpointing locations, Oscar managed to keep viewers hooked while highlighting the brand’s extensive network of cash pickup locations.

The sponsorship was masterfully orchestrated by Kris, one of Ruthless Talent’s marketing managers. Known for connecting creators with high-profile brands, Kris saw the synergy between Western Union’s global reach and Zi8gzag’s audience. By crafting a deal that encouraged Oscar’s creative input, Kris ensured the ad would resonate not just as a sponsorship, but as an entertaining extension of the video itself.

Kris at a Western Union location from Oscar’s video in Madeira

Here’s what viewers had to say about this standout ad:

@ajrafi
One of the most creative sponsored video I’ve seen ngl (292 likes)

@dds5776
What an incredibly unexpected sponsorship lmao, congrats tho (237 likes)

@prestonmillhouse9122
Would much rather see sponsor integrations like this than ads for micro transaction games and sports gambling!! Happy for you man! (111 likes)

@annayosh
Good to see YouTube sponsorship in a fun way (83 likes)

@DN-hn3si
Zi8gzag making big money moves! Keep up the videos (71 likes)

For creators like Oscar, sponsorships are more than just ads—they’re opportunities for creativity. With experts like Kris behind the scenes, Ruthless Talent ensures every deal is tailored to maximise impact for creators and brands alike. If you’re a digital creator looking to elevate your ad integrations and collaborate with top-tier brands, get in touch with Ruthless Talent today. Let’s build something unforgettable.

Check out this photo below of Oscar (left) and Kris (right), from when Kris travelled to Sweden to meet Oscar at the Geoguessr world cup in 2024.