How Does Kurt Caz Get His Brand Deals?

Kurt Caz, the fearless travel YouTuber with over 3 million subscribers and 1 billion+ views, is a magnet for brand partnerships. But what drives his ability to attract and sustain these deals? Let’s unpack the key factors.

1. Massive, Engaged Audience
Kurt’s adventurous travel content, exploring off-the-beaten-path destinations with storytelling flair, consistently earns millions of views per video. That kind of reach and engagement is gold for brands looking for visibility and impact.

2. Proven ROI and Brand Loyalty
Brands like Manscaped aren’t one-off partners, they return because Kurt delivers consistent, measurable results. Kurt has released over 15 ads for Manscaped, with more yet to come later in the year. Manscaped wouldn’t keep paying, if Kurt didn’t bring them a good return on investment.

3. Strategic Support from Ruthless Talent
Kurt is represented by us, Ruthless Talent. We’re a London-based agency co-founded by his close friend, CEO Martin Mulvey. We handle all the outreach and negotiations with brands, freeing Kurt to focus on creating. That partnership is built on trust – Martin isn’t just a manager; he’s one of Kurt’s closest friends. A few years ago, Kurt revealed to his audience in a video that Martin was his manager. This lasted for about a year before Martin created Ruthless Talent, where Kurt became our first creator.

4. Authentic Delivery
Kurt’s brand promotions feel like organic extensions of his adventure content. He uses his personality, balanced with entertaining storytelling, to connect with his audience while also showcasing the sponsor’s message. That authenticity translates into stronger viewer response and higher conversion for sponsors.

5. A Pioneer in Travel Branding
Kurt was the first huge creator in his genre to start doing brand deals before. Now, as brands recognise the powerful link between his audience and ROI, his advertising slots are in high demand.

Ready to Work With Kurt?
If you’re a brand looking to collaborate with Kurt and tap into his highly engaged audience, get in touch with Ruthless Talent today to explore partnership opportunities.

Are you a creator inspired by Kurt’s success? Contact Ruthless Talent to start earning through impactful brand deals and take your career to the next level!