Jona Shone

Jona Shone is a rising star in the niche world of tool review and restoration, with his YouTube channel (aka Shadow Foam) gaining traction through honest, hands-on content. With a mix of quirky tool finds from across Europe and North America, in-depth “find and test” episodes, and fun live streams chatting about hardware, his videos combine educational insights with personality-driven storytelling.

He’s now working with Ruthless Talent to explore brand partnerships—helping him connect with companies that align with his passion for tools, construction, and discovery. With his engaged audience and grounded approach, Jona offers a prime opportunity for brands to get into a space merging education, craftsmanship, and enthusiasm.

If your brand wants to be part of genuine tool-focused content with real passion and hands-on authenticity, get in touch today to explore a collaboration with Jona Shone!