Can you really trust influencer marketing agencies? What to look out for.

The influencer marketing industry can feel like a minefield of big promises and flashy claims. It’s easy to be dazzled by agencies showcasing brand logos and success stories, but how can you know what’s real? If you’re considering partnering with an influencer marketing agency, here’s what you need to watch out for.

1. Verify Their Claims

Many agencies plaster their websites with brand logos, suggesting they’ve worked with household names. But is it true? Some agencies have never had a meaningful partnership with these brands—they just hope to impress you with a misleading portfolio.

At Ruthless Talent, we’re committed to transparency. When you visit our site, you’ll notice something different: proof. Every claim is backed up. Click on a brand, and you’ll see the deals we’ve done. Click on a creator, and you’ll find the campaigns we’ve managed for them. No smoke and mirrors—just results.

2. Beware of Middle-Men and Scammers

Sadly, the influencer marketing space has its share of bad actors. From agencies that over-promise and under-deliver to outright scams, it’s crucial to do your due diligence. Research their reputation, ask for testimonials, and insist on verifiable case studies.

Some agencies act as little more than middle-men, adding unnecessary layers of cost and complexity. At Ruthless Talent, we’ve built direct relationships with some of the best in the business. We proudly work with top creators like Kurt Caz, Wendall, Honest Places, and Joe Fish, alongside big names like world champion boxer Carl Froch and celebrities like Richard Hammond.

3. Expect Transparency and Results

A good agency doesn’t just talk about their potential; they prove what they’ve done. Look for an agency that provides measurable results and detailed reporting. It’s not enough to claim partnerships with creators or brands—you need to see the receipts.

4. Choose Reputable Agencies

Whether or not you choose Ruthless Talent, one thing remains true: working with a reputable agency is essential. An unreliable partner can cost you time, money, and your reputation. Trust is earned through a track record of success, not flashy promises.

When you’re ready to make your move, choose carefully. And if you’re looking for an agency with proven results, deep industry connections, and a commitment to transparency, we’d love to talk.

Ready to see the difference for yourself? Get in touch and discover what true partnership looks like.