Paddy The Baddy

Liverpool’s finest, Paddy “The Baddy” Pimblett is making waves beyond the octagon—his official YouTube channel, @PaddyTheBaddyUFC, offers fans a front-row seat to his world, featuring fight highlights, candid walkouts, post-fight interviews, and lifestyle content. His recent knockout of Michael Chandler at UFC 314 went viral, with dramatic slow-motion replays and expert breakdowns captivating millions.

With Ruthless Talent, Paddy is exploring brand collaborations that match his fighter’s grit, charisma, and dynamic reach. This is the perfect match for brands looking to tap into the high-energy world of MMA through authentic, powerful storytelling.

Ruthless Talent’s CEO Martin is particularly proud of his team for making the link with Paddy happen, as he was born right in the centre of the Liverpool with the whole of his mother’s side of the family being Scouse.

If your brand wants to work with a top-tier UFC talent who embodies determination and entertainment, Paddy “The Baddy” Pimblett is your ideal partner. Contact Ruthless Talent today to discuss potential collaborations!